Why Realtors Should Have Exclusive Sales Territories
Posted By Matt Fagioli on December 13th, 2007
I love Keller Williams! I spent 3 years there, learned a ton of stuff, and continue to think they are great people. Can’t say enough good about them. That said, I’m the type of person who just “needs” to be different and ‘needs” to stands apart. Are you like that?
KW has become SO popular and ubiquitous in Atlanta that it was very common to have 3 or 4 KW agents talking to the same potential client. Pretty tough to differentiate yourself when all your competitors are with the same brokerage, huh? Of course, the agents realize that it’s really “about” each individual personality and how they perform ( and really NOT about the brokerage at all), but we also realize that the customers don’t usually see it that way. Customers see the brand and form an opinion of “all agents from that company”. Can you overcome this? Sure. But, wouldn’t it be better if you had an exclusive real estate territory where you and your team could focus and be assured that you “own the brand” in that location?
At Diamond Dwellings, we think that’s the way it should be. This idea is not a new one. In fact, lots of high-level sales organizations are built around exclusive territories. And, there will always be overlap & the need for cooperation. But, wouldn’t it be great if you didn’t have 50 competitors right in your neighborhood carrying the same business card? We think so.
